About Me

Based in London and working wherever the brief takes me, I bring over 15 years of experience across wardrobe styling, casting and production. My work spans advertising, fashion, beauty and e-commerce.

Starting as a stylist’s assistant at 16 gave me an early appreciation for everything that goes into making a shoot work. Today, that means balancing a creative eye with careful preparation, practical thinking and a calm approach on set.

Whether finding the right face or pulling together a wardrobe, my approach starts with people and the story we’re telling. I love the collaboration of a shoot: everyone bringing their expertise to make an idea feel convincing.

I also run Plebs Agency (www.plebs.agency), a model and casting agency I started to challenge the divide between “real people” and “real models”. After years of casting, that distinction felt unnecessarily limiting. Personality and individuality matter just as much as experience in front of a camera. Plebs brings those qualities together, representing a varied roster of talent and offering bespoke casting to find the right people for each brief.